Could I work in Marketing?

Telling a story and reaching an audience.

What it is really like

A lot of your time goes to creating and distributing content across various channels: writing social media posts, drafting emails, designing simple graphics, uploading things to websites. It's repetitive work punctuated by deadlines that can feel sudden. You're often juggling multiple projects at different stages, and there's a constant low hum of 'we need this by Friday' that shapes your week. The actual creative element, where you get to think about how to tell a story or frame a message, is real but it's mixed in with formatting, checking links, resizing images, and other technical tasks that are necessary but less interesting.

You're often in the middle between senior people with ideas and audiences you never quite fully know. A campaign idea comes down from above, you execute it, but you rarely see the full picture of whether it actually worked. You get feedback sometimes, and you learn from it, but the feedback loop is often slow or vague. The harder part is when priorities shift or conflict: the event needs a social media post by 3pm but a client also needs assets by then, and your manager is in a meeting. You have to make calls about what matters most with incomplete information.

The people side is significant. You're emailing journalists or influencers, liaising with designers or content creators, responding to comments or enquiries, and sitting in meetings where you're taking notes and learning how campaigns are planned. Some of this is straightforward coordination, but some of it involves reading between the lines: understanding what someone actually needs even when they haven't said it clearly, or managing expectations when something can't be done as quickly as hoped. It can feel like you're learning a language as you go.

What you would actually be doing

You're drafting social media content for the week and scheduling posts across three platforms while checking comments from the last campaign and responding to a request for quick graphics, all before your next team meeting.
Your manager wants you to run a new social media campaign starting next week, but the design team is backed up and you're unsure whether the budget covers paid promotion; you need to figure out what's actually possible and flag the constraints without blocking progress.
An enquiry comes in through email from someone interested in the company's work, and you're drafting a response while also checking if the information they're asking for exists somewhere you can point them to.

On PRODICTA, this sits under Selling & influencing and Creating & designing.

Want to feel what it is actually like?

Step into a few real situations from this role, then get an honest, behaviour-based read on how you approached the work. No score, no pass or fail.

Try being a Marketing Assistant

Your first exploration is free and takes about 15 minutes. No signup needed to start.